The mobile marketing outlook is a positive, to say the very least. In addition to overtaking traditional PC Internet access in the next few years, there are other predictions that should set your profit senses tingling. With the advent of low-cost, no-contract cellular plans, virtually everyone has AT LEAST access to text messaging capabilities. Although these messages are easy to delete and often fail to captivate interest or prompt action, the sheer reach of text messaging means that even minimal conversion rates can spell incredible revenue potential when attention is paid to targeting and tracking the analytics.
Think about it like this: the iPhone caught on an incredible 10 TIMES faster than America Online did, oh so long ago when it took the world by storm. Add to that the fact that Unisys reported that it can take the average person 26 hours to report a lost wallet. If the same average person loses their cell phone, a mere 68 minutes will pass before it is reported as lost or stolen. Want another way of looking at it? According to Mobile Marketing Association Asia, of the roughly 7 billion people on the planet, 5.1 billion of them have a cell phone. Comparatively, only 4.2 of them own a toothbrush!
Now, here’s some even better news... Thanks to the folks at Mobile Marketer, we now know that 70% of every mobile searches will result in action within 1 hour and mobile coupons have an impressive 10 times the redemption rate of traditional coupons - (thank you, Borrell Associates).
The trends for 2012 indicate a number of things which can heavily impact your enterprise. SmartPhones are expected to overtake other mobile options this coming year, meaning that while text will still be a popular, profitable medium, apps will grow in profit potential and demand. Social networking will continue to be one of the demands that mobile consumers are seeking to accommodate their addictions to status updates and tweets. Social gaming is another aspect of mobile marketing set to take flight, as proven by the global phenomenon of Angry Birds(TM). Furthermore, location-based targeted marketing campaigns will be easier to envision and implement, translating into more foot-traffic for brick-and-mortar establishments who may have previously been hesitant to dip their toes in the world of mobile marketing.