Back in 1996, two graduate students started their own Web-based search service, which they called BackRub. By 1998, the project had gained a lot of attention, secured some investors, and turned into a corporation called Google—a Web site that made specific Web pages, discussion groups, or even individual words and phrases easy to locate. In recent years, Google has expanded its services for businesses in a dramatic way. Its Gmail and AdWords services are now in widespread use. For example, Google offers scheduling, word processing, spreadsheet, email, and other applications both separately and as part of an umbrella package called Google Apps. These days, Google is also an increasingly popular solution for small businesses that need to increase their visibility and build their brand. Google is fast becoming the most affordable and effective marketing venue for businesses.
Through its expansion into the business services space, Google itself provides you with a role model that you can follow as you develop your own business online. It all starts when you create a service that gives you a solid foundation. After a steady stream of customers are knocking at your virtual door, you can expand into new areas. Google can help you make that exciting move.
Google's search tool and other services can help businesses get organized and on the same page, often for little or no cost. The new Google Apps will let businesses take their online communications and data sharing to a new level. This book will examine ways in which businesses like yours can communicate messages and make Web sites more visible to prospective customers; it will go a step beyond what has previously been said about Google to describe how clients and coworkers can use it to communicate with one another more effectively.
These days, Google is much more than a directory of the Web's contents. It's on the verge of becoming an integral part of many small business operations. Google is itself a model for a 21st-century business.
Source of Information : Go Google 20 Ways to Rech more Customers and build Revenue